The Game Zone Hotel Project

For this boutique hotel project, I wanted to create a hotel that will capture a lot of children and families. Due to my observation of the large population of people interested in video games, I decided to come up with a video game themed boutique hotel. According to my research, about 90 percent of children play video games. 41.5 percent women and 58.5 percent men. Video games offers players lots of fun and entertainment and also a sense of accomplishment. I came up with the name “The Game Zone” to give people an idea that this hotel will give a good experience of the world of gaming. This hotel expresses a very futuristic, synthetic-reality, imaginative, immersive, and interactive aesthetic. The amenities in the hotel consists of rooms with consoles, games and hookups, an area where you play with video game arcades, Go-kart ride area with tracks that has a design look of a track from a video game, and a VR room to play different virtual reality games which will be very intriguing to customers. For my concept, I wanted to create a logo that expresses a very imaginative, futuristic, and nostalgia aesthetic so I designed a joystick arcade that was used a lot in the 70s with matches well with the nostalgia aesthetic and I used a typeface called “all rounded gothic” and use colors like purple, pink, black, light blue to express the futuristic look. For the customers, I designed clothing merchandise that they could wear while their spend their time at the hotel.

The Brand Board

The Letterhead

The Envelope

The Business Cards

The 3D Application

The Digital Ad